Unlock next level PPC performance
PPC advertisers are often wasting up to +32% investment on ineffective activity and missing out on +15% growth opportunity.
This can be for many reasons.
We exist to show you there is another way.
Equaliser is a PPC marketing consultancy that helps digital brands unlock incremental growth, balanced by cost-efficiency.
Expert PPC solutions to complex challenges
Results
Google Ads campaigns are missing business targets and performance has moved away from strategic objectives.
Investment
Inconsistent budget management across Google Ads campaigns each month. Missing out on incremental volume.
Competition
Paid search competitors are outperforming your brand in market share, creative and campaign costs are escalating.
Automation
Google marketing products are advancing towards AI solutions. Your brand is not seeing the upside in performance.
Strategy & technology working together
We believe in the advantages that automation and AI will bring to digital strategy.
We continually refine our approach through testing new technology opportunities within PPC & digital marketing.
Built on a foundation of good strategy, we use technology to enhance performance and growth.
High performance marketing services
Turnaround performance within 90 days.
PPC strategy and execution projects, improving performance metrics and setting a foundation for incremental opportunities.
Best practice playbook and PPC audit to identify cost-efficiency and growth drivers. Understand the potential revenue available and how to get results faster.
Specialist PPC strategy support for brands, agencies and in-house teams. Tailored project plan to create growth in performance, product, process and people.
Strategic marketing projects to develop your customer acquisition funnel. We ensure digital channels are working together to maximise performance.
Hands-on PPC account activation in Google Ads and Bing Ads. We optimise performance metrics and improve key results from your PPC campaigns.
PPC consultancy support on strong foundations
Experience
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+15 years in digital marketing including agency, consultancy and in-house roles.
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Business scenarios in Start Up, Turnaround, Accelerated Growth, and Sustained Success.
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Clients in Travel, Finance, Insurance, Lead Gen, Ecommerce, Home & Garden, Automotive, Food, Health and Electronics.
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Delivered consultancy projects with digital marketing businesses and PPC agency clients.
Trust
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PPC management of Google Ads spend £20k-£2M pm for blue-chip UK businesses and SMEs.
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Google Ads, Google Analytics & Bing Ads accredited to ensure best practice execution.
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Google strategy and leadership working with the best PPC agencies in the UK, driving best practice at scale.
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PPC audits, strategy design and activation for +100 UK businesses.
Ready to start?
Get in touch
Let us know how we can help your business.
Strategy & technology working together
We believe in the advantages that automation and AI will bring to digital strategy.
We continually refine our approach through testing new technology opportunities within PPC & digital marketing.
Built on a foundation of good strategy, we use technology to enhance performance and growth.
Unlock next level
PPC performance
PPC advertisers are often wasting up to +32% investment on ineffective activity and missing out on +15% growth opportunity.
This can be for many reasons.
We exist to show you there is another way.
Equaliser is a PPC marketing consultancy that helps brands unlock growth, balanced by cost-efficiency.