Many business leaders managing digital budgets across PPC & digital channels experience stress and frustration when results start to decline.
Marketing teams often find themselves grappling with inconsistent results, a lack of access to experienced strategists, and confusing explanations.
Businesses also face continuous changes that disrupt PPC management and strategic focus:
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Changing teams
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Changing agencies
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Changing Google products
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Changing competition
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Changing market demand
Together, these factors create overlapping challenges that affect consistency, continuity, and confidence.
This constant state of flux can leave your marketing efforts scattered, ineffective, or stuck in a rut.
There is another way and we are ready to support your business.
We founded Equaliser to apply proven PPC and digital marketing strategies to help clients succeed.
Using our bespoke system, you can achieve broader marketing objectives and focus on driving growth.
We are here to transform your experience in both strategy & execution:
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High-quality client service
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Long-term value
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Stronger relationships
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Access to specialist experience
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Tailored strategy design
Working with you in collaboration, we optimise the strategy and shift the momentum in your favour.
We are confident in our ability to assist you at any stage of your journey.
We are a PPC consultancy based in Manchester city-centre, proudly supporting brands across the UK.
Our story
Our mission
Meet the founder
Equaliser is led by James Balmforth, bringing +15 years in digital marketing and over a decade in PPC strategy consulting for complex Google advertisers in the UK.
James' experience includes senior roles at Mediacom, a WPP agency, as Performance Partner and Head of Paid Search. Recently also as a Digital Strategy Consultant supporting clients and agencies.
These roles created opportunities to lead and deliver PPC strategy for 100s clients across the UK.
Previous clients include Sky, Gatwick Airport, Carfinance247, Hillarys, P&O, Cinch, Boots, DFS, Direct Line Group, Post Office, Co-op, Gtech, Royal Mail.
Testimonials
Emily Henshall
Head of Paid Digital
CarFinance 247
"James supported CF247 and worked with the in-house PPC team during a significant growth period.
We wanted more leads from Google and working with James helped us to design the right PPC strategy and together we rebuilt every aspect of the account.
Our campaign performance improved significantly and we saw a huge uplift in lead volume. James’ expertise was invaluable and helped us go to the next level!”
Freya Lincoln
Head of Marketing
Careline365
Our business was going through a marketing rebrand and strategy reset across digital. Paid Search was a key channel to grow web sales and support trading performance.
James brought clarity to PPC, working closely with the marketing team to understand our business and identify new opportunities. Digital sales volume increased annually and we continue to grow market share.
A pleasure to work with, positive, professional and solutions focused!
Gillian Mcginn
Account Manager
"Goes above & beyond to ensure his clients are at the cutting edge when it comes to advertising - testing and iterating new channels & opportunities. This helps the clients he works with to drive efficiency whilst maximising growth.
It was a pleasure to work with James & I hope we work together again in the future."