Privacy Policy
1. Who We Are
Equaliser Ltd is a paid media consultancy registered in England and Wales. Company number: 15428137.
We operate the website equaliser.co.uk (the "Site"). For the purposes of UK data protection law, Equaliser Ltd is the data controller.
If you have any questions about this policy or how we handle your data, contact us at:
Email: contact@equaliser.co.uk
2. What Data We Collect
Information you provide directly
When you contact us via a form, email, or any other channel, we may collect:
Your name and job title
Your business name
Your email address and phone number
Details of your enquiry or the services you are interested in
Information collected automatically
When you visit our Site, we automatically collect certain technical data, including:
Your IP address
Browser type and version
Operating system
Pages visited and time spent on those pages
Referring URLs (the page you came from before visiting our Site)
Device type
This data is collected via cookies and similar tracking technologies, as described in Section 5.
3. How We Use Your Data
We use the data we collect to:
Respond to enquiries and provide our consultancy services
Understand how visitors use our Site so we can improve it
Measure the effectiveness of our marketing and advertising activity
Send relevant communications where you have opted in or where we have a legitimate interest
Comply with our legal and regulatory obligations
Our lawful bases for processing under UK GDPR are:
Legitimate interests: analysing Site usage, improving our services, and direct marketing to business contacts
Contract: processing data necessary to deliver our services to clients
Legal obligation: where we are required to process data to comply with applicable law
Consent: where we have asked for and received your explicit consent, such as for non-essential cookies
4. Who We Share Your Data With
We do not sell your personal data. We may share data with third-party service providers who help us operate our business and Site. These currently include:
Google LLC: analytics and advertising services (see Section 5)
Email and CRM platforms: used to manage client communication
Accounting and invoicing software: for billing and financial record-keeping
Website hosting and infrastructure providers
All third-party processors are required to handle your data in accordance with applicable data protection law and our instructions. Where transfers occur outside the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.
5. Cookies and Tracking Technologies
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the Site to recognise your device and store certain information about your preferences or browsing activity.
Your consent
When you first visit our Site, you will be presented with a cookie consent banner. We will only place non-essential cookies on your device if you give your consent. You can change your preferences at any time using the cookie settings link in the footer.
Categories of cookies we use
Strictly necessary cookies
These cookies are required for the Site to function. They cannot be disabled. They do not collect personal data in a way that could be used for tracking or advertising.
Analytics cookies
We use Google Analytics 4 (GA4) to understand how visitors interact with our Site. GA4 may set cookies including _ga, _ga_[ID], and _gid. The data collected includes pages visited, session duration, referral source, and device type. This data is aggregated and used to improve the Site. Google may transfer this data to its servers in the United States.
You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on. You can also manage your preferences via our cookie banner.
Advertising and measurement cookies
We use Google Ads (formerly Google AdWords) to run paid advertising campaigns and measure their performance. Google may set cookies to track ad clicks and conversions from our Site, including the _gcl_au cookie. This helps us understand which campaigns are driving enquiries and to measure return on advertising spend.
You can manage Google ad personalisation settings at adssettings.google.com.
Other third-party cookies
We may also use the following tools, which may set their own cookies. These are only loaded with your consent:
LinkedIn Insight Tag: used if we run LinkedIn advertising campaigns, for conversion tracking and audience building
Meta Pixel: used if we run Facebook or Instagram advertising campaigns, for conversion tracking and remarketing
Microsoft Clarity or Hotjar: session recording and heatmap tools that help us understand on-site behaviour
HubSpot or equivalent CRM: live chat, contact forms, or lead tracking if enabled on the Site
We will update this section if we add or remove third-party tools. The cookie banner will always reflect the current set of non-essential cookies active on the Site.
Managing your cookie preferences
You can manage or withdraw your consent at any time by:
Using the cookie settings link in the Site footer
Adjusting your browser settings to block or delete cookies
Using your browser's private or incognito mode
Please note that disabling certain cookies may affect the functionality of the Site.
6. How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Our general retention periods are:
Enquiry and contact data: up to 3 years from last contact
Client data: for the duration of the engagement and up to 7 years afterwards for legal and financial record-keeping
Analytics data: as determined by Google Analytics retention settings (default 14 months)
Cookie consent records: up to 3 years
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of access: to request a copy of the data we hold about you
Right to rectification: to ask us to correct inaccurate or incomplete data
Right to erasure: to ask us to delete your data in certain circumstances
Right to restrict processing: to ask us to limit how we use your data
Right to data portability: to receive your data in a structured, machine-readable format
Right to object: to object to our processing where we rely on legitimate interests
Rights related to automated decision-making: we do not currently use solely automated decision-making that produces legal or similarly significant effects
To exercise any of these rights, please contact us at contact@equaliser.co.uk. We will respond within one month. You will not be charged for making a request.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk | Helpline: 0303 123 1113
8. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include secure hosting, access controls, and regular review of our data practices.
No method of transmission over the internet is entirely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.
9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any site you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on this page, with the date of the last update shown at the top. We encourage you to review this policy periodically.
If we make significant changes that affect how we process your data, we will take reasonable steps to notify you, for example by displaying a notice on the Site.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please get in touch:
Equaliser Ltd
Email: contact@equaliser.co.uk
Company number: 15428137
Privacy Policy
1. Who We Are
Equaliser Ltd is a paid media consultancy registered in England and Wales. Company number: 15428137.
We operate the website equaliser.co.uk (the "Site"). For the purposes of UK data protection law, Equaliser Ltd is the data controller.
If you have any questions about this policy or how we handle your data, contact us at:
Email: contact@equaliser.co.uk
2. What Data We Collect
Information you provide directly
When you contact us via a form, email, or any other channel, we may collect:
Your name and job title
Your business name
Your email address and phone number
Details of your enquiry or the services you are interested in
Information collected automatically
When you visit our Site, we automatically collect certain technical data, including:
Your IP address
Browser type and version
Operating system
Pages visited and time spent on those pages
Referring URLs (the page you came from before visiting our Site)
Device type
This data is collected via cookies and similar tracking technologies, as described in Section 5.
3. How We Use Your Data
We use the data we collect to:
Respond to enquiries and provide our consultancy services
Understand how visitors use our Site so we can improve it
Measure the effectiveness of our marketing and advertising activity
Send relevant communications where you have opted in or where we have a legitimate interest
Comply with our legal and regulatory obligations
Our lawful bases for processing under UK GDPR are:
Legitimate interests: analysing Site usage, improving our services, and direct marketing to business contacts
Contract: processing data necessary to deliver our services to clients
Legal obligation: where we are required to process data to comply with applicable law
Consent: where we have asked for and received your explicit consent, such as for non-essential cookies
4. Who We Share Your Data With
We do not sell your personal data. We may share data with third-party service providers who help us operate our business and Site. These currently include:
Google LLC: analytics and advertising services (see Section 5)
Email and CRM platforms: used to manage client communication
Accounting and invoicing software: for billing and financial record-keeping
Website hosting and infrastructure providers
All third-party processors are required to handle your data in accordance with applicable data protection law and our instructions. Where transfers occur outside the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.
5. Cookies and Tracking Technologies
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the Site to recognise your device and store certain information about your preferences or browsing activity.
Your consent
When you first visit our Site, you will be presented with a cookie consent banner. We will only place non-essential cookies on your device if you give your consent. You can change your preferences at any time using the cookie settings link in the footer.
Categories of cookies we use
Strictly necessary cookies
These cookies are required for the Site to function. They cannot be disabled. They do not collect personal data in a way that could be used for tracking or advertising.
Analytics cookies
We use Google Analytics 4 (GA4) to understand how visitors interact with our Site. GA4 may set cookies including _ga, _ga_[ID], and _gid. The data collected includes pages visited, session duration, referral source, and device type. This data is aggregated and used to improve the Site. Google may transfer this data to its servers in the United States.
You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on. You can also manage your preferences via our cookie banner.
Advertising and measurement cookies
We use Google Ads (formerly Google AdWords) to run paid advertising campaigns and measure their performance. Google may set cookies to track ad clicks and conversions from our Site, including the _gcl_au cookie. This helps us understand which campaigns are driving enquiries and to measure return on advertising spend.
You can manage Google ad personalisation settings at adssettings.google.com.
Other third-party cookies
We may also use the following tools, which may set their own cookies. These are only loaded with your consent:
LinkedIn Insight Tag: used if we run LinkedIn advertising campaigns, for conversion tracking and audience building
Meta Pixel: used if we run Facebook or Instagram advertising campaigns, for conversion tracking and remarketing
Microsoft Clarity or Hotjar: session recording and heatmap tools that help us understand on-site behaviour
HubSpot or equivalent CRM: live chat, contact forms, or lead tracking if enabled on the Site
We will update this section if we add or remove third-party tools. The cookie banner will always reflect the current set of non-essential cookies active on the Site.
Managing your cookie preferences
You can manage or withdraw your consent at any time by:
Using the cookie settings link in the Site footer
Adjusting your browser settings to block or delete cookies
Using your browser's private or incognito mode
Please note that disabling certain cookies may affect the functionality of the Site.
6. How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Our general retention periods are:
Enquiry and contact data: up to 3 years from last contact
Client data: for the duration of the engagement and up to 7 years afterwards for legal and financial record-keeping
Analytics data: as determined by Google Analytics retention settings (default 14 months)
Cookie consent records: up to 3 years
7. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of access: to request a copy of the data we hold about you
Right to rectification: to ask us to correct inaccurate or incomplete data
Right to erasure: to ask us to delete your data in certain circumstances
Right to restrict processing: to ask us to limit how we use your data
Right to data portability: to receive your data in a structured, machine-readable format
Right to object: to object to our processing where we rely on legitimate interests
Rights related to automated decision-making: we do not currently use solely automated decision-making that produces legal or similarly significant effects
To exercise any of these rights, please contact us at contact@equaliser.co.uk. We will respond within one month. You will not be charged for making a request.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk | Helpline: 0303 123 1113
8. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include secure hosting, access controls, and regular review of our data practices.
No method of transmission over the internet is entirely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.
9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any site you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The most recent version will always be available on this page, with the date of the last update shown at the top. We encourage you to review this policy periodically.
If we make significant changes that affect how we process your data, we will take reasonable steps to notify you, for example by displaying a notice on the Site.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please get in touch:
Equaliser Ltd
Email: contact@equaliser.co.uk
Company number: 15428137
