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PPC Consultancy
Services

Services in PPC and digital marketing that achieve the best results on Google.

Technology and intelligence,
working together

We specialise in helping brands turnaround key results to set up for business growth.

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Our approach combines best practice PPC strategy, process automation and AI solutions.

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The model is proven to deliver improved results, cost-efficient performance and return on investment.​

Equaliser strategy model

Intelligent strategy & technology working together

We harness the advantages that automation and AI bring to digital strategy.

​

Built on a foundation of good strategy, we use technology to enhance performance and growth.

 

We continually refine our approach through testing new technology opportunities within PPC & digital marketing. 

1 - Analyse

Overview:

  • Strategic review of PPC performance trends, KPIs, structure, and reach.

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Services:

  • PPC Growth Audit to create insights and highlight key opportunities aligned with your objectives.

2 - Optimise

Overview:

  • Campaign reset to address immediate issues and enhance key metrics.

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Services:

3 - Equalise

Overview:

  • Performance adjustments to balance growth and efficiency opportunities.

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Services:

Data-driven services for continued success

PPC Growth Audit Graph

PPC Growth Audit

Expert PPC audit to create clear outputs for your business. 

 

Intelligence and technology work together through the audit process to get the results faster. We apply scenario experience to identify the maximum uplift in performance.

​

We share the report with you for deeper strategy discussion and to ensure alignment with business objectives. 

​

Our bespoke PPC audit reviews covers areas including:

​

  • Investment inefficiency

  • Structural issues

  • Performance trends

  • Campaign reach

  • Product execution

  • Key metrics growth

PPC consultancy services

PPC Strategy Design

Knowing where the opportunities are is just one side of the task.

 

The next focus is building a PPC strategy that is structured to make progress in marginal gains and test for incremental volumes on Google.

​

Strategy is turned in to a PPC activation plan to be delivered within 30-90 days in priority of impact. 

 

All elements of PPC need to work together across the following:

​

  • Structure

  • Campaigns

  • Creative

  • Keywords

  • Audience

  • Investment 

PPC Consultancy

We review PPC setup to provide immediate support to business.

This can be in the form of an external review of your PPC accounts or helping teams deliver changes to improve results. 

​

We bring experience running large accounts, strategy knowledge in Google product and automation solutions to help teams work smarter. 

​

PPC Consultancy projects usually operate in the following areas, each with different priority and importance based on your scenario:

​

  • Performance - optimisation, tactics, campaigns

  • Product - Google/Bing solutions 

  • People - team, structure, skills and roles 

  • Process - systems, automation and data

Digital Marketing Consultancy

We assess digital strategy, channel execution and team operations to create gains across levels of activity for long-term success.

​

Our knowledge across the full marketing mix to help integrate areas channels into a funnel strategy and align marketing outputs.

​

Working through the current investment profile and channel overlap, we can pinpoints areas to drive efficiency and areas to test for more volume. 

​

  • Brand - Creative execution 

  • Data - KPIs and measurement

  • Search - PPC & SEO integration 

  • Social - Reach and funnel activation

PPC case studies & key results

Travel

UK travel client seeing rising costs due to competitive pressures and poor PPC management.

 

Implemented decisive actions to adapt bid strategy and campaign structure to gain more control over investment.

 

Key results: Maintained top impression share, increased revenue and saved £350k annually.

Budget -15%
Revenue Growth +45%

Finance

Client with high-value product and expensive CPAs had seen PPC performance decline YoY. 

Refreshed campaign groups and keyword intent to optimise KPI performance.


Key results: created cost-efficiency in budget and CPA, which was reinvested into growth campaigns.

Budget +12%
Revenue +37%

Health & Beauty

UK retailer with large product inventory and needing growth from a ROAS target.


Delivered search maturity plan to resolve strategic and technical performance across all categories.

​

Key results: improved campaign effectiveness supported higher investment in PPC.

Budget +30%
Revenue +52%

Ecommerce

Technology client driving high sale volumes but needing to improve commercial results to support ongoing PPC investment.

​

Implemented value bidding model to shift investment towards more profitable sales.


Key results: sales volume maintained with greater revenue yield from shopping campaigns.

Budget -15%
Revenue +12%

Lead Generation

Home furnishing client with long customer journey from lead to sale seeing stagnation in paid search volumes. 

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Reviewed historical performance and forecasted potential incremental growth opportunity.


Key results: increased lead volume and improved lead-quality in the sales funnel.

Budget 4%

Sales +18%

New Customer Acquisition

Groceries client focused on new customer acquistion and revenue performance.

​

Built a tiered investment model to grow market share and new customers.


Key results: incremental testing approach to expand into wider markets.  

Budget +10%
New Customers +24%

PPC Account Management

We bring experience in onboarding Google Ads accounts, setting the PPC strategy plan, optimising performance and delivering growth.

 

We have also worked for some of the best PPC agencies and Google clients across many verticals.

 

Our repeatable process ensures that all elements of your  Google/Bing setup are working together to get the best results.

​

  • Google Ads - Search text ads

  • Google Ads - Shopping campaigns

  • Google Ads - Performance Max campaigns

  • Google Ads - Demand Gen campaigns

  • Google Ads - YouTube video ads

  • Bing Ads - Google account sync 

  • SA360 - agency & advertiser setup

  • Google Analytics - setup and hygiene

  • Google Looker Studio - dashboards

  • Google Merchant Centre - Feed management

Digital marketing consultancy services

Intelligence & technology
working together

We harness in the advantages that automation and AI brings to digital strategy.

​

Built on a clear strategy plan, we use technology to enhance performance and growth.

 

We continually refine our approach through testing new technology opportunities within PPC & digital marketing. 

PPC Growth Audit Graph

PPC Growth Audit

Expert PPC audit to create clear outputs for your business. 

 

We use an automated audit process to get the results faster and scenario experience to find the maximum uplift in performance.

​

We share the report with you for deeper strategy discussion and to ensure alignment with business objectives. 

​

We use an end-to-end audit process to identify:

  • Account inefficiency

  • Structural issues

  • Performance trends

  • Campaign reach

  • Product execution

  • Key metrics growth

PPC Strategy Design

Knowing where the opportunities are is just one side of the task. The next is building a strategy that is structured to allow progress in marginal gains and testing for incremental volumes.

​

Strategy is turned in to a PPC activation plan to be delivered within 30-90 days in priority of impact. 

 

All elements of PPC need to work together. This includes

​

  • Structure

  • Campaigns

  • Creative

  • Keywords

  • Audience

  • Investment 

PPC Account Management

We bring experience in onboarding accounts, setting an strategy plan, optimising performance and delivering growth.

 

Working for some of the best PPC agencies and Google clients across many verticals.

 

Our repeatable process ensures that all elements of your  Google/Bing setup are working together to get the best results.

​

  • Google Ads - Search text ads

  • Google Ads - Shopping and Performance Max ads

  • Google Ads - Demand Gen ads

  • Google Ads - YouTube video ads

  • Bing Ads - Google account sync 

  • SA360 - agency & advertiser setup

  • Google Analytics - setup and hygiene

  • Google Looker Studio - dashboards

PPC Consultancy

We review PPC setup to provide immediate support to business. This can be in the form of an external review of your the accounts and helping deliver the right changes to improve results. 

​

We bring experience running large accounts, strategy experience with Google product teams and automation solutions to help teams work smarter. 

​

PPC Consultancy using crosses into the following areas, each with different priority and different important based on the scenario:

​

  • Performance - optimisation, tactics, campaigns

  • Product - Google/Bing solutions set up in the right way

  • People - team, structure, skills and roles 

  • Process - systems, automation and data management

Digital Marketing 
Consultancy

We assess digital strategy, channel execution and team operations to create gains across all marketing activity for long-term success.

​

Our knowledge across the full marketing mix helps integrate channels into a funnel strategy and align marketing outputs.

​

Working through the current investment profile and channel overlap, we can pinpoints areas to drive efficiency and areas to test for more volume. 

​

  • Brand - Creative execution 

  • Data - KPIs and measurement

  • Search - PPC & SEO integration 

  • Social - Reach and funnel activation

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