Paid media audits that lead to a plan.
Find the gaps across campaigns, creative and measurement, then prioritise the work by commercial impact.
Is this right for you
When this helps
- Your account looks tidy but may be working against the wrong objective.
- You need to know which fixes matter most commercially before changing campaigns.
What you receive
- A prioritised set of findings: the evidence, likely consequence, proposed action, dependencies and owner.
- Observations kept separate from recommended actions and from changes you authorise.
- Scope and deliverables agreed before we start.
What we need
- Agreed access to the accounts in scope. Inspecting them does not need permission to change live campaigns.
- Business records we can compare with platform reporting.
- Your commercial context: margin, capacity, stock and the customer buying cycle.
01
Begin with the business
An account can look tidy while working against the wrong objective. We start with what the business needs: profitable sales, qualified demand or more efficient growth. Targets need context, including margin, capacity, stock and the customer buying cycle.
02
Follow the evidence
The review covers account structure, conversion definitions, search intent, creative, product data and the landing-page journey as relevant to your scope. We compare platform reporting with available business records and identify where the evidence cannot support a confident conclusion.
Access should be agreed before work begins. An audit does not need permission to change live campaigns simply to inspect them. We separate observations from recommended actions and from changes authorised for implementation.
03
Leave with priorities, not a checklist
The useful output is a prioritised set of findings: the evidence, likely consequence, proposed action, dependencies and owner. A tracking fault that distorts decisions may matter more than a long list of minor account settings.
We agree the scope and deliverables before starting. Implementation can sit with your team or form part of a separate engagement; an audit should remain useful whichever option you choose.
Get in touch
Ask about a paid media audit.
Tell us which channels you want reviewed and what the business needs from them: profitable sales, qualified demand or more efficient growth. We will agree the scope and deliverables before starting.