Paid search consultancy built around intent.
Connect search investment, product data and measurement to the customers and outcomes your business needs.
Is this right for you
When this helps
- A blended return may be hiding weak acquisition or valuable demand capture.
- You want search investment connected to product data, measurement and the outcomes your business needs.
What you receive
- An audit of your search infrastructure against commercial objectives, then campaign architecture rebuilt around the customer journey rather than platform defaults.
- Recommendations that state the hypothesis, the change, the measurement window and what would make us reconsider.
What we need
- For ecommerce: product availability and margin, so they can inform priorities.
- For lead generation: what happens after the form, so qualified leads and sales can be judged, not just submissions.
In practice: Home Physio Group, +28% New Customers
01
Structure around the commercial question
Brand demand, category demand and returning customers are different jobs. We review how account structure and reporting distinguish them, where spend is concentrated and which conversions are guiding decisions. A blended return can hide both weak acquisition and valuable demand capture.
02
Make the inputs work harder
Search terms, product feeds, conversion signals and landing pages all influence the quality of an account. We examine relevance alongside results: a query that sounds promising is not necessarily valuable, and a low-volume term may not have enough evidence for a firm decision.
For ecommerce, product availability and margin should inform priorities. For lead generation, the feedback loop needs to extend beyond form submissions into qualified leads and sales.
03
Agree what changes and how it is judged
Recommendations should state the hypothesis, the change, the measurement window and the conditions that would make us reconsider. We help connect account management with business reporting so improvements can be assessed beyond the number of optimisations made.
04
Fix measurement before adding coverage
An audit scores the account on five areas: structure, creative, audience, bidding and budget control, and measurement. Findings are ranked by what they cost the business, then fixed in that order: measurement first, housekeeping alongside, then coverage and funding.
05
Build out from what already works
Coverage grows from a well-funded core of exact-match terms. Phrase, broad and AI-led campaign types such as AI Max and Performance Max are added once the core and the measurement can support them. On the terms that matter most, the constraint is often budget rather than structure, so we say so.
Get in touch
Ask about paid search.
Tell us which search platforms you run, whether you sell online or generate leads, and what a good result looks like for the business.