Manchester
PPC and paid social agency in Manchester.
Equaliser is a senior-led paid media consultancy based in Manchester and London.
We plan and run paid search and paid social for brands that want their advertising judged by the numbers the business runs on, not only the numbers the platforms report.
What to ask a PPC agency in Manchester
Being close by makes a planning day, a working session or a review with your finance team easier to arrange. The questions that decide whether paid media works are the same wherever the agency sits: who builds the campaigns, who reads the search terms and the creative results, and who answers when the numbers move.
Ask how a recommendation becomes a decision, what the reporting will show beyond platform totals, and whether the ad accounts, data and creative stay in your name.
Paid search: start from intent
Google Ads and Microsoft Ads capture demand that already exists. Brand searches, category searches and returning customers are different jobs, and a blended return can hide both weak acquisition and valuable demand capture. We structure accounts so those jobs can be seen and funded separately.
For ecommerce, product data, availability and margin shape what shopping and Performance Max campaigns can do. For lead generation, the feedback loop needs to reach qualified leads and sales, not stop at the form.
How we approach paid searchAgency, consultant or freelancer?
The labels overlap more than they differ. An agency usually runs campaigns day to day; a consultant usually diagnoses and advises; a freelancer may do either for a smaller scope. What matters is the scope, who does the work, and which responsibilities stay with your team.
We work as a senior-led consultancy that also manages campaigns, so strategy and day-to-day changes are judged against the same commercial goals.
Choosing paid media supportMeasure the business outcome
Clicks and cost per click diagnose delivery; they do not establish profit. For ecommerce we read revenue alongside gross margin, returns and new-customer acquisition. For lead generation we follow leads through qualification and sales.
Platform attribution is an estimate of credit. We compare it with business totals over consistent periods and say where the evidence is too thin for a firm decision.
Measurement and profitabilityHow an engagement starts
Most engagements begin with an audit. It scores the accounts on five areas: structure, creative, audience, bidding and budget control, and measurement. Findings are ranked by what they cost the business and worked through in that order, measurement first.
The result is a prioritised plan with owners and a review cadence, so each change has a hypothesis, a measurement window and a reason to reconsider.
Paid media auditsPaid search and paid social in practice.
+28%New Customers
- PPC
Home Physio Group
Better leads, not just more leads.
+175%Revenue
- Paid Social
- PPC
Threadbare
Scaling to maximum market opportunity.
All case studiesOur Manchester office details are on the contact page.
Get in touch
Talk to a PPC team in Manchester.
Tell us which platforms you run, what you sell and what a good result looks like for the business.
Paid social: create the demand search later captures
Meta and TikTok introduce an offer before somebody looks for it. Creative now does much of the work targeting used to do, so every test carries a hypothesis and changes one thing at a time: the hook, the format, the message or the offer.
Paid social often builds the demand that brand search converts. We judge the two channels together, so a cut made to protect cost of sale on one does not quietly shrink the other.
How we approach paid social →