Analyse
We mapped the full patient journey from ad click through to booked appointment. Paid Search was targeting broad health queries rather than high-intent service-specific terms. Landing page experience wasn't qualifying intent effectively. And there was no feedback loop between appointment quality and media optimisation.
Optimise
We restructured Paid Search around service-specific intent signals. Redesigned landing page strategy to qualify intent before form submission. Built a feedback loop connecting appointment data back to campaign optimisation — so media spend followed lead quality, not just lead volume.
Analyse
With quality signals feeding back into optimisation, campaigns became progressively smarter at finding high-value patients. Lead volume decreased initially but conversion to booked appointments improved significantly.
