Dig
Dig was preparing to launch in a competitive market with no existing paid media presence and significant growth ambitions.
The challenge was building performance from zero — establishing brand presence, capturing demand, and scaling volume as fast as possible while maintaining the efficiency required to justify continued investment.
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+130%New Customers
- PPC
- Paid Social
Stage 1: Analyse
Before launch, we mapped the competitive landscape, identified the most valuable customer segments, and designed a launch architecture built for speed. We modelled expected performance at different budget levels, set clear efficiency targets, and built a testing framework to learn fast in the early weeks before significant spend was committed.
Stage 2: Optimise
We launched with a controlled test budget across search and social simultaneously - designed to generate data quickly across audiences, creative, and channels. Within weeks we had clear performance signals. We scaled aggressively into the segments and channels converting efficiently, while cutting spend in areas not performing to target.
Stage 3: Equalise
As performance data accumulated, optimisation became faster and more precise. Creative testing identified winning formats within weeks. Audience strategy tightened around the highest-value customer profiles. Budget scaled aggressively as efficiency was proven.
The result
Successful go-to-market launch — from zero to significant monthly volume within the target timeframe, with unit economics at or above the targets set at launch.
Get in touch
Let's build your performance system.
We work with a focused number of clients at any one time, so every engagement gets senior attention from day one. If you're ready to connect your paid media properly to growth, let's talk.