The Nursery Store
The Nursery Store had built a solid paid media presence but growth had stalled. Cost of sale was increasing with more competition on Google, making it harder to scale profitably.
Paid channel structure was optimised for volume rather than efficiency - and there was no clear framework for identifying where new growth opportunities existed.
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+32%ROAS
- PPC
- Paid Social
- Strategy
Stage 1: Analyse
We audited campaign architecture, bidding strategy, and product feed structure. The core issue was clear: spend was concentrated on high-competition terms with diminishing returns, and the feed wasn't reflecting commercial priorities.
Stage 2: Optimise
We restructured campaigns to prioritise profitable intent signals over broad volume. Optimised product feed structure and custom labels to surface high-margin, high-conversion products. Introduced a tiered bidding strategy that protected efficiency while creating budget headroom for expansion.
Stage 3: Equalise
With cost of sale brought under control, we reinvested the efficiency gains into new growth areas, including broader paid channel mix. Each cycle produced better data and sharper targeting.
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We work with a focused number of clients at any one time, so every engagement gets senior attention from day one. If you're ready to connect your paid media properly to growth, let's talk.