Analyse
We audited campaign architecture, bidding strategy, and product feed structure. The core issue was clear: spend was concentrated on high-competition terms with diminishing returns, and the feed wasn't reflecting commercial priorities. Efficiency was being sacrificed at the altar of volume.
Optimise
We restructured campaigns to prioritise profitable intent signals over broad volume. Optimised product feed structure and custom labels to surface high-margin, high-conversion products. Introduced a tiered bidding strategy that protected efficiency while creating budget headroom for expansion.
Analyse
With cost of sale brought under control, we reinvested the efficiency gains into new growth areas — expanding into adjacent product categories and audiences that hadn't been tested. Each cycle produced better data and sharper targeting.
