True Toys
True Toys had hit an efficiency ceiling. Performance was stable but couldn't improve — and attempts to scale toward peak season resulted in ROAS degradation.
With Christmas approaching, they needed to scale investment significantly without sacrificing profitability.
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+190%Revenue
- PPC
- Paid Social
Stage 1: Analyse
We audited the full setup with peak season as the specific objective. Campaign architecture was limiting algorithmic performance. Creative was fatiguing without a replacement pipeline. Audience strategy was cannibalising rather than expanding reach. Product feeds weren't prioritising seasonal commercial opportunities.
Stage 2: Optimise
We restructured campaign architecture ahead of peak, optimised product feeds to surface high-priority seasonal inventory, rebuilt audience strategy to expand reach into new customer segments, and built a creative pipeline specifically designed for peak period.
Stage 3: Equalise
We scaled budget progressively through the peak period, monitoring efficiency at each threshold. The pre-built creative pipeline meant we were never waiting for assets. Performance compounded through the season.
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