Analyse
We audited the full setup with peak season as the specific objective. Campaign architecture was limiting algorithmic performance. Creative was fatiguing without a replacement pipeline. Audience strategy was cannibalising rather than expanding reach. Product feeds weren't prioritising seasonal commercial opportunities.
Optimise
We restructured campaign architecture ahead of peak, optimised product feeds to surface high-priority seasonal inventory, rebuilt audience strategy to expand reach into new customer segments, and built a creative pipeline specifically designed for the Christmas period.
Analyse
We scaled budget progressively through the peak period, monitoring efficiency at each threshold. The pre-built creative pipeline meant we were never waiting for assets. Performance compounded through the season.
