Just Natural
Just Natural sells organic and sustainable products in a market where brand values are as important as price.
Their paid media wasn't reflecting the depth of their product range or communicating the sustainability proposition effectively. Growth was organic but paid media wasn't amplifying it.
< Back to Case Studies
+34%Revenue
- PPC
- Paid Social
Stage 1: Analyse
We audited product feed quality, creative messaging, and audience strategy. The brand's sustainability credentials weren't being communicated in paid ads. Product range was vast but campaigns were concentrated on a narrow set of bestsellers. Audience strategy wasn't specifically targeting sustainability-conscious shoppers.
Stage 2: Optimise
We expanded campaign coverage across the full product range. Rebuilt creative strategy to lead with sustainability credentials and product quality. Developed audience strategy specifically targeting health-conscious and sustainability-motivated shoppers across search and social.
Stage 3: Equalise
As coverage expanded and creative messaging aligned with brand values, new product categories found their audiences. Revenue diversified across the range. Sustainable shoppers responded to authentic sustainability messaging - improving both conversion and brand alignment.
Get in touch
Let's build your performance system.
We work with a focused number of clients at any one time, so every engagement gets senior attention from day one. If you're ready to connect your paid media properly to growth, let's talk.