Analyse
We audited product feed quality, creative messaging, and audience strategy. The brand's sustainability credentials weren't being communicated in paid ads. Product range was vast but campaigns were concentrated on a narrow set of bestsellers. Audience strategy wasn't specifically targeting sustainability-conscious shoppers.
Optimise
We expanded campaign coverage across the full product range. Rebuilt creative strategy to lead with sustainability credentials and product quality. Developed audience strategy specifically targeting health-conscious and sustainability-motivated shoppers across search and social.
Analyse
As coverage expanded and creative messaging aligned with brand values, new product categories found their audiences. Revenue diversified across the range. Sustainable shoppers responded to authentic sustainability messaging — improving both conversion and brand alignment.
