Analyse
We audited campaign architecture, product feed quality, and creative messaging. Product feeds weren't optimised for the unique dynamics of pre-loved inventory — variable availability, size specificity, price sensitivity. Creative wasn't leveraging the sustainability and value positioning that resonates with the target audience.
Optimise
We rebuilt product feed structure to handle the dynamic nature of pre-loved inventory — prioritising availability signals, size-specific targeting, and price competitiveness. Redesigned creative strategy around the pre-loved value proposition: sustainability, uniqueness, and price advantage over new.
Analyse
With product feeds accurately reflecting inventory and creative communicating the right proposition, conversion improved significantly. The system became more efficient as it learned which product types, price points, and audiences performed best.
