E-commerce
Paid media built around how e-commerce really trades.
For online retailers and direct-to-consumer brands, growth depends on more than clicks. We connect search, social, product data and measurement with your margins, product mix and trading priorities, so you can see what drives sales and where to invest next.
Where e-commerce growth usually stalls.
Cost of sale creeps up
More competition on Google makes each sale more expensive, and scaling spend makes it worse rather than better.
Structure caps scale
Campaigns built for volume, not efficiency, limit how far bidding can take you.
Product data hides priorities
The feed does not reflect margin, bestsellers or seasonality, so budget follows whatever sells, not what pays.
Peak trading erodes efficiency
Pushing investment into peak season without a plan for creative and audiences degrades return just when it matters.
Attribution leaves gaps
Each platform claims the sale, and nobody can say which channel actually moved revenue.
How the pieces connect.
Acquisition, creative, product data and measurement are one system. Search and social find the customer, the feed decides which products they see, creative gives them a reason to buy, and measurement tells you what that sale was worth.
We plan them around the commercial decisions you are already making: which products deserve budget given margin and returns, what is in stock, when promotions run, and how many new customers you need against repeat ones.
Paid media
- Paid search
- Paid social
- Product feeds
- Measurement
- Margin and mix
- Stock and promotions
- New vs repeat
What we work on.
Product feeds
Feeds across Shopify, WooCommerce and Google Merchant Center, structured with tools like Channable: headlines, categorisation and custom labels. One feed serves both search and social, so the right products reach the right people on every channel.
Commercial tiering
Products grouped by profit margin, bestsellers and seasonality. Bestsellers earn the largest share of spend, a testing tier is promoted when return and conversion rate prove out, and products that do not pay their way are suppressed. Better input, better output.
Search and shopping
Campaign architecture and bidding built around profitable intent, with product data doing much of the work.
Paid social and creative
Audience strategy and a systematic creative testing framework: every variant has a hypothesis, every result informs the next.
Measurement
A unified revenue view across channels, with ROAS read against product cost, returns and fulfilment rather than on its own.
We do not build websites, run CRM or manage fulfilment. Where the site experience or stock position is holding paid media back, we show where, and work alongside the teams who own it.
AI helps us check product data and prepare analysis faster. Senior people review every recommendation and approve every change.
E-commerce brands we work with.
How an engagement starts.
- 01
Analyse
A deep look at campaign architecture, feed structure, product data quality and how commercial metrics guide decisions today.
- 02
Optimise
Rebuild the structure and the feed so your product data becomes a performance asset, and set up measurement you can act on.
- 03
Equalise
Reinvest efficiency into growth in stages, each validated by the data, and refine as your range and demand evolve.
Get in touch
Talk to us about e-commerce growth.
Tell us what you sell, where you sell it and which numbers you are judged on. We will tell you honestly whether we can help.